Successful 'White Collar' Marketing & Business Veteran steps out of his comfort zone & starts a new home improvement business

Come along for the ride and gain some absolutely PRICELESS insights into what's working & what's not

WTF was I thinking?

This site is dedicated to my journey into this whole new world of the Trades and just by nature of what I'm wanting from it, I've aptly named it 'Lifestyle Tradie'. I'll be documenting everything (good and bad) and sharing the results both here, and on my socials, so you can get a ton of valuable information, for FREE, to help you in your own business

Hi, I'm Keith...

So you're probably thinking, why should I follow along?

Great question, here's just a few quick reasons...

So you can benefit from my 35 years Marketing & business experience, without the costs of a Marketing agency or business coach

So you can gain real life, in the trenches updates, to model 'the good' parts in your own business, and avoid the bits that don't work

So you can save time, effort and money, by simply learning from what I test and implement

So you can get exposure to the latest tech I use, to help you save loads of time & become super efficient

So you can eliminate all the trial and error, typically associated with running a business

So you can gain an understanding of what motivates people to choose you instead of someone else, and what also turns them off

Zero fluff, zero BS and just raw value

PLUS... so much more

Have I got all the answers?

Absolutely not. One thing I definitely don't profess to be, is an expert on the tools. Never have, never will

I tried on a few occasions and failed miserably

What you guys do is like art and I now appreciate that what you do, is massively undervalued, hence why, unless you know how to differentiate (something I'll be sharing along this journey), you're often simply competing on price

But...

That's where I definitely can help because the stuff you're probably not so good at, or have any interest in, is probably the stuff I excel at, so we could be a perfect match

During the short time I've owned my own Home Improvement business, along with the insights gained from my own home improvement, and many discussions with all my Tradie mates, I've already learned a lot

Stuff that will be extremely valuable for you to know as well

So, if any of the points below resonate, then it's definitely worth following along because I'll be addressing most, if not all of these points during my journey...

I'm struggling to manage incoming calls, emails, texts, social media DM's etc (so enquiry details get lost on post it notes or odd bits of paper)
My quotes look crap & take days/weeks to get out the door (I'm losing jobs simply because I'm too slow)
I'm spending far too much time with tyre kickers (no proper qualification in place)
I'm losing jobs to Tradies who aren't as good or experienced as me (often just cos they're cheaper - I don't know how to differentiate myself and showcase my value and reputation)
I'm having to do so many things in my business (I could do with some help, particularly with the stuff I don't like doing or am not very good at)
I've got plenty of work but not enough profit (no idea where all my money is going)
My website is next to useless (it looks poor and hardly generates any enquiries)
I don't have time to follow up cos I'm on the tools most of the day (I'm leaving lots of money on the table)
I'm not converting enough enquiries into jobs (my time is becoming less valuable)
My evenings and weekends are ~~spent~~/wasted on admin (so I'm losing time with my family)
Customer & prospect data is all over the place (means I waste so much time trying to find stuff and Marketing to them is just not doable)
The list goes on...

My Super Simple 3 Step Process

STEP #1

I implement a ton of COOL stuff

Because of my background, I know the types of things to implement, that are most likely to have the biggest impact, and the best return on investment

STEP #2

I get results (good or bad)

Not everything I do will work and that's fine. I don't expect it to because that's what Marketing is all about. The key thing is to track & measure

STEP #3

I share my journey so you can benefit

Why keep all these insights to myself when I know what I'm going to be doing in my business, will be massively helpful to others, including you

Follow my journey for FREE!

By registering below, you'll gain a huge advantage over your competitors cos very few are aware of the stuff I'm gonna be sharing. Over 35 years experience in Marketing and business development, working in a variety of different industries, has given me a fantastic understanding of what works and what doesn't

You'll learn things that others have absolutely no idea about and those who do, have often paid a small fortune to access

However, if you absorb what I share, and most importantly, implement the wins I enjoy along the way, there's absolutely no reason why you can't enjoy the same results in your business

Oh, and you'll instantly get a FREE gift that was created years ago for a client in a different industry, but I've since adapted it for the Trades

Think you're gonna see great value with it :-)

Frequently Asked Questions

Question 1: Why are you sharing such valuable information?

The first thing I want to address is your sceptism because if you're like most, you'll be wondering exactly why I'm willing to share such valuable insights, when in reality, it could directly impact my own business. There has to be a catch right?

Well let me reassure you right off the bat, there isn't

During my career, I've been very fortunate to have had great success and I now want to pay it back

Plus, there's more than enough work to go around and my hope is, if more follow my lead, learn then implement all the positive stuff I'll be sharing, hopefully the gap between the Tradies who are professional and the guys and gals who just want to race to the bottom on price, gets bigger and over time, you get the rates you rightfully deserve and can then easily justify why you're more expensive than 'Bob the odd job man' down the road :-)

But why the Trades and why in particular, self-employed Tradies?

Because after doing a ton of home improvements myself, and therefore experiencing what it's like to have Tradies around, I know first-hand where most customer frustrations lie but more importantly, how to alleviate most of them by implementing certain key things

Question 2: What types of problems am I going to learn on this journey?

The most important ones that the majority of self-employed Tradies face. I've referenced a lot of them above, check them out here

I'm one of you now so I have the exact same constraints. The difference is, I have 35 years Marketing and business experience, which I can apply and test

Plus, by experiencing these pain points myself, then addressing them head on to find viable solutions, I can share those findings with you, and you can then simply model the best bits

Question 3: When will you be sharing my results?

My goal is to share some sort of really valuable content/insight once a week, depending on what I have to share. My initial thoughts are to post details on a Monday evening, of any Marketing I've done (Monday Marketing) and possibly some client/prospect feedback on a Friday evening (Friday Feedback)

I may also post some complementary content in between the core insights but the key updates will be shared as above, so be sure to keep your eye out. Here are the links you need

My Facebook page here

My Instagram page here

My YouTube channel here (coming soon)

IMPORTANTE NOTE:

I will NOT be posting just for the sake of it

Why?

Because you're probably (hopefully) already really busy on the tools so the last thing you want or need, is a ton more information to overwhelm you, as that will most likely result in you doing nothing, and that's definitely not what I want

Let's be honest. Right now, there's absolutely no shortage of information, in fact that's too much and most of it is conflicting, especially with the addition of AI so unlike almost everyone else, I will not be puking content or bombarding you with info

My content is going to be valuable, easy to consume, strategic and ultimately designed to get you implementing, NOT just learning

Knowledge without implementation is WORTHLESS

Knowledge with implementation is PRICELESS

Question 4: Where will I find all the updates?

Like I said above, most of my content & learnings will be posted on my socials, and you can find the relevant links below

My Facebook page here

My Instagram page here

My YouTube channel here (coming soon)

As things develop, I may also start posting stuff here on my site but for now, be sure to follow me on the socials, so you're kept up to date

In addition, I'd highly recommend that you sign up for notifications because I will also be sharing lots more insights via email, including exclusive content that most likely won't be shared elsewhere

Just my little teaser to encourage you sign up using the button below (at least I'm honest!)

Question 5: Is this some sort of coaching program?

Absolutely categorically not

As part of me documenting this journey, I am simply going to be sharing my story, my results, and any tools and resources I've used, that have helped me, so those who follow me (hopefully that includes you), can model what has worked, and avoid the stuff that hasn't

I'll be testing things most Tradies would never even think of and even if they do, that's often as far as it goes, thinking. Sadly, even with the best intentions, most don't actually implement

Maybe you can relate!

Plus, my time is extremely precious and as well as running my new home improvement business, I'm also involved with other ventures too. One being 247 Tradie (details below), which is an amazing new system I've been working on for almost 2 years, that will seriously enhance any small Trades business

How do I know?

Because since I started this new venture, I've been testing it in my own business and the results have been outstanding, so rest assured, I'll be sharing more details as we continue to make progress

I am not providing any form of paid services as part of this journey

However, along the way, I may invest in certain tools and build out resources I'm using myself, that I know will be PRICELESS for others too, so in those instances, I'd being doing you an injustice if I didn't share them and make them available for purchase, instead of you having to start from scratch

Not 100% sure yet but it's something I am considering so if you want to be the first to learn about such tools and resources, get yourself in the loop using the button below